Media Kit · Updated —

Photography · Cape Breton

Greg Curry

@gregcurryphotography · Instagram & TikTok

The island’s best angles — and I’ll tell you exactly where to stand.

—Total
followers
—Instagram
followers
—TikTok
followers
—Organic views
last 30 days
Greg Curry standing in a field of lupins at dusk in Cape Breton

The Story

One island, shot in every season.

Greg Curry works one island, and works all of it. Cape Breton is the whole beat — the coastline, the look on someone’s face the first time they see it, and the places you only find when someone tells you where to turn.

The photography is self-taught and the eye is unmistakable: people inside a landscape, shot in real weather, with the kind of timing that comes from knowing a place in every season. A surprise proposal at White Point. A luxury stay that needed to look like more than a room. The ten spots on the island worth the drive.

The feed gives away what it knows. The captions are funny, the advice is specific, and the answer to “where was that taken?” is always a real answer — which is how a photography feed turned into something people plan a trip around.

An ambassador for Destination Cape Breton, making the case for one island — to the people planning their first trip, and to the ones who have lived here all along.

Content Pillars

Three things this feed does.

Pillar 01

Photography

Portraits, couples and lifestyle work shot on location — the island doing the heavy lifting in the background.

Pillar 02

Tourism

Where to stand, when to go and what it looks like when you get there — the posts people screenshot before a trip.

Pillar 03

Content Creation

Short-form video and stills for businesses on the island, made in the same voice as the feed.

Reach

The numbers, kept current.

Pulled straight from Instagram and TikTok insights via InsightIQ and refreshed daily — nothing here is typed in by hand. The view and reach figures count every piece of content that gained views inside each window, not only what was posted in it, and they read more conservatively than the totals shown inside the apps themselves.

Instagram — Followers
Instagram — Accounts reached
last 90 days
Instagram — Organic views
last 90 days
Instagram — Average
engagement rate
Instagram — Average views per reel
last 90 days
TikTok — Followers
TikTok — Organic views
last 90 days
TikTok — Total likes
Combined — Total followers
across platforms

Instagram · @gregcurryphotography

Three pieces that travelled.

InstagramPiece 01

White Point Surprise Proposal

A good set of photos that resonated with people.

View on Instagram →

InstagramPiece 02

Top 10 Cape Breton

A top ten of the best photo locations in Cape Breton.

View on Instagram →

InstagramPiece 03

Luxury Cape Breton

Something different, to show off a new luxury stay on the island.

View on Instagram →

Audience

Who’s watching.

Gender

Women—
Men—

Age

18–24—
25–34—
35–44—
45+—

Top locations

  1. —

Partnerships

Brands Greg has worked with.

Ongoing relationships on the island and beyond it, from a tourism ambassadorship to product work.

  • Destination Cape BretonAmbassador
  • East Side Mario’sOngoing partner
  • ReolinkGifted · product
  • Sponsored posts
  • UGC · content only
  • Ambassador · retainer
  • Gifting & review
Usage rights
Available — scope and term agreed per campaign
Exclusivities
None currently in place
Platforms
Instagram · TikTok
Based in
Cape Breton, Nova Scotia
Reply time
Within 24 hours
Rates
Available on request

Work together

Put your place on someone’s itinerary.

Tourism campaigns, local brand video, product work — or one place, shot on its best day. Messages get an answer within 24 hours.